Immersive technologies have been growing popular in the tech space for quite some time. In the events industry, using technologies like Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) is gradually emerging as a powerful tool to elevate event experiences.
This means that as the industry gears up to embrace these new extended environments, event planners have to be ready to adapt to these changes. Attendee engagement is going to evolve as the blending of physical
and virtual realms will dictate new possibilities.
Delivering more realistic and engaging experiences can help event planners stay ahead of the curve. And for that, it’s important to understand how to adapt and execute such events.
In our latest editorial piece, based on Episode 5 of Event Exchange, we address some of the biggest questions around the concept of integrating immersive technologies into
events.
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Featured
Blending Physical and Virtual at Events With Extended Reality
In the latest episode of Event Exchange, we were joined by Joe Gregory, Regional Sales Manager for UK and Ireland at Disguise, to talk about how immersive technologies like Extended Reality (XR) can play a role in elevating the event experience. We also discussed how event planners can apply XR in virtual and hybrid events and how it is different from the
metaverse.
Why Virtual Events and Live Stream of Events Are Here to Stay
Virtual events have played a major role in helping marketers form communities and engage with them even when face-to-face events were far from possibility. In this podcast, Helen Sharpe and LBJ chat with Kwai Chi, Social Media Manager at Intuit, and Liza Rowland, Marketing Manager at Intertrust about virtual events and live streaming in
2022.
Things to Look For Before Opting for a Virtual Event Platform
Not every event is the same – which means not every event platform out there is the right fit for you. So how do you decide which one to choose from? Read this article to find out the questions you need to ask the next time you hop on to a call with the sales team of an event technology platform. Read onCMW
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Until next week,
For more insights into the digital and hybrid events industry please stay tuned for our next edition, same time next week.