Technology has raised the bar in the event industry. Whether it is an in-person event, a virtual live stream or a hybrid meeting — attendees now want an experience that has them hooked until the end. They also want the event content on-demand – which means your events are never really over. Unlike pre-pandemic times, the lifecycle of events has been extended, proving to be an excellent opportunity for event marketers to keep their audience engaged throughout the year.
With this also comes the need to personalise the event experience. And for that, reliable and accurate data is necessary. Those who are leveraging such data to improve the event experience are able to maintain a year-long engagement with their audience, instead of a disconnected engagement only once or twice a year.
Such year-long engagement event experiences can be delivered when you keep your audience at the centre and personalise events to meet their needs. To do this, you need an omnichannel event strategy. But what exactly is an omnichannel event strategy and why do you need this to stay relevant in the industry? Our CEO, Veemal Gungadin explains this in great detail to help you know what it takes to host events that are insightful, entertaining and results-driven. Keep reading to find out more.
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Watch now: Welcome to the Omnichannel Event (R)Evolution | CONNECT Summer 2022
Know from our Founder & CEO, Veemal Gungadin, as he talks about the future of the event industry and introduces Gevme’s new Omnichannel Event platform.
Organising corporate events requires adequate resources, planning and of course strategies. You have to ensure your attendees are able to gain maximum value and network with experts from their industry. In this article, read about what you can do to make corporate events engaging and worth your attendee’s valuable time. Know all about delegating tasks, planning the sessions and finding the right venue.
Selecting an event format can be a challenging task. One way to come to the right decision is to determine your business goals, the expectations of your audience and the event budget. But
that isn’t all. Sometimes, you may also have to incorporate both physical and digital experiences at your events. In this article, get to know what it takes to pick the right event format and how to go about personalising the experience for your attendees.
Hybrid events are still evolving and to master hosting these events, you need to think of new ways in which your attendees will stay hooked to your event until the end. Read this blog post to find out how you can make your hybrid events engaging.
Metaverse events are here and event planners are keen to know how can such events prove to be impactful for their stakeholders. In Episode 3 of Event Exchange, we were joined by Michelle Nicole McNabb, Founder & Director of Emenee Marketing N Events to know all about the metaverse's impact on event marketing and sponsorships. [Read Now]
Gevme Experience Showcase
A very simple, efficient and minimalist style of venue, Genesis is ideal for 1-day multi-track conferences, seminars or meetings, with breakouts as options.
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