Hey

A handful of event-y things you might enjoy reading:

• 🆕 Gevme Spring 2025 — sleeker & faster

• 🤑 ROI isn’t the only way to measure event impact

• 💰 Turn event content into cash with Snapsight [free guide]

• 😂 Guess which event tech fails the most mid-event

What’s New: Spring 2025 Updates

This round of updates clears up a bunch of small but annoying things.

Registration is faster with SingPass. Attendees can check in using whatever info they remember — name, email, doesn’t matter. You can style your attendee Wallet forms without modifying core settings.

There’s also org-level Adobe Analytics tracking, SSO login for backend users, and a participation report that shows who turned up and who didn’t.

No big reinvention. Just fixes that save time and smooth things out.

Fresh Finds

Turning Content Into Currency: What Most Associations Overlook

Associations usually pack their events with good stuff — panels, talks, workshops, you name it. But after everything wraps up, all that content often just... disappears. A few photos get posted, maybe a summary or two, and that’s about it.

This piece from Snapsight digs into why that’s a missed opportunity. Members want more value. Exhibitors want something to show for their spend. And the content’s already there, it just needs to be used better.

It also looks at how AI can help turn event sessions into actually useful takeaways, reports, and libraries. Without adding extra work for the team.

Not every event is about ROI

Sure, return on investment is the most familiar metric in the boardroom but it doesn’t always tell the full story.

Some events spark long-term change. Some build brand or shift culture. And some just aren’t about the money (yet).

That’s where ROO (Return on Objectives) and ROE (Return on Experience) come in. They help paint a more complete picture — especially for event marketers, CMOs, heads of events, and internal teams making the case for their programs.

Julius Solaris breaks this down:

• What each ‘ROx’ really means

• When to use which

• And how to mix them for a more solid business case

Understand the differences, when to use each, and how they work better together.

Event Tech Trivia

Which of these deserves a gold medal in “most likely to break mid-event”?

1. Venue Wi-Fi

2. The QR scanner that worked perfectly yesterday

3. The “auto-record” that forgot to press record

4. That one mic that goes mute when the speaker steps up

No right answers. Just pain and camaraderie. 🥲

Expect the unexpected, but not at your event.

Gevme turns “What if?” into “What’s next?”

Have a suggestion? Hit reply and fill us in.

See you next week,

Team Gevme

P.S. If someone forwarded you this email, consider signing up here. You won't regret.

Trivia answers:

1. mobile check-in     2. networking     3. help desk     4. travel planning     5.  live stream